Baby Steps
Please indulge me as I share an example that I gave a friend, regarding never giving up. As most of you know, I have a son who is approaching 11 months of age.
Though I’ve been around children through friends and my nephews, I would consider myself a rookie when it comes to caring for children. Changing diapers, safe-proofing the home, buying the right car seats, and overall, doing what you can to give them the best opportunity to be healthy and happy are some of the challenges I’ve faced since his birth last year on March 28th.
I guess you could say I’ve learned a lot from watching him progress. He seemed to be ahead in many growth categories, but when all of his friends were crawling, he showed no interest. Though he was one of the first among his friends to sit up on his own, crawling seemed to be such a challenge. Daily, he’d make effort, but often he’d go backwards, which would lead to a very upset baby. It was amusing, but I definitely could see his frustration.
There are so many lessons we adults can learn from watching the progressions of a child. Despite his lack of ability to crawl, he seemed to make an effort every day. How many of us have that kind of determination on areas we fail? It’s easy for us to walk away from struggles, but life often requires us to get back in there to reach our objectives. How many times have you given up on something you knew you could do? Have you tried to diet, but gave up before you saw real progress? What about exercising? Are there areas of your career you’ve wanted to improve, but you didn’t stick to it? I’m sure you’re not alone, as we’ve all been there at some point. Babies and small children seem to be driven by an undying will to achieve. Often, they may not understand the ramifications or understand that they can’t do something, but that might just be the key. What if we didn’t see an alternative to reaching our objectives? If you read my blog post, Wants Don’t Get Met, where I talk about creating a new standard to live by. Babies live by standards and progressing seems to be dictated in their DNA. As adults, we live with fear in many ways, which keeps us from going after what we want. Fear of success, fear of failure, fear of making a fool of ourselves and fear of disappointing others are just a few of the things that keep us from taking action.
During two weeks of travel, my diet and exercise routine were severely challenged. After losing 15 lbs in three weeks, I found myself challenged by heavy foods and very little sleep, often part of travel. Fortunately, my weight didn’t really go back up, but I lost my momentum and struggled to get back to my routine. Fortunately, I was able to return to my success strategies, remembering the new standards I set. If my son wasn’t giving up, neither was I. His determination paid off, as I’m happy to report that my wife called two weeks ago to tell me that he finally crawled on his own. He didn’t give up and reached a new milestone, though a little late. The following Monday, however, she called to tell me that he took his first steps on his own at 10 months of age. Reaching milestones creates confidence and when you’re confident, you never know what you can accomplish, no matter what your age is. My son made a big developmental leap because he didn’t give up. Set your targets, create a new standard to live by and never stop driving forward. It’s what my son does and it’s what I’m doing to.

Great post Paul! We should not give up easily because there is always new things we can learn during the process. I think often it is what we learned during the process that is more valuable than the prize we were going for in the first place.
Thanks Bronson. I couldn’t agree more, though at the time it may not seem that way. Do you have an example of something related to your business, along these lines, that you can share?
The one thing that came to mind is when we started Bronson Ma Creative (www.bronsonma.com) back in 2003, we looked at a lot of opportunities to acquire clients for the firm as a creative services firm for your branding and marketing needs.
In the beginning, just like any other businesses, it was crucial for us to build up a strong client base and prospective client list. There were a lot of opportunities that came across (good and bad) and we were very selective in making sure we were not spending efforts chasing after opportunities we knew were not be a good fit for us. Could we have gotten those opportunities that were low hanging fruit? Probably, but it would be bad for our business model and sent out a wrong perception of the value our firm can offer to the marketplace.
There is nothing that can sink a business faster than having customers who are not your ideal customers and you spend too much efforts and time serving them and not getting paid for what the work calls for. The results – you resent doing the work for the customer and the work itself suffers because you are trying to find ways internally to cut costs and efforts. Therefore, the end product is not as good as it can be.
By turning down opportunities that were not a good fit for us, we were able to spend more time chasing after qualified work. And in the midst of it, we learned valuable lessons on what kind of work we really enjoy doing and the type of customers we truly enjoy working with.
Bronson – I think you’ve touched on a valuable lesson here. There are firms that will do anything to win ‘any’ work and often they do an injustice to the client, or to themselves. Knowing where your strengths lie, but also knowing where you’re positioned goes a long way toward establishing credibility. I have heard people say that it’s a luxury to turn down work. I actually believe it can be a strong statement when you can stand behind what you say are your strengths or ideals. Great job in recognizing this and living by it.
Another area where this really applies is targeting your efforts. If you’re going after any and every piece of business, you can’t focus your prospecting or marketing in a way that allows you to be efficient or effective. For those in research, picking a couple of verticals or areas of expertise, such as healthcare or finance, can allow you to build a reputation as an expert in those areas. In fact, I was just at the MRA CEO Summit in Boca Raton, Florida and one of the firms was talking about how 2010 was one of their best years ever. They felt they weren’t as impacted by the economic challenges. When exploring further, they were seen as experts in serving healthcare research. Over 90% of their business came from that vertical and they were seen as real experts. It was one of his differentiators and it was something clients saw as a real value. Thanks again for your input.