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	<title>Comments on: Hokey or Brokey?</title>
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	<link>http://blog.actusmr.com/hokey-or-brokey/</link>
	<description>Actionable+Usable Marketing Research</description>
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		<title>By: Joen Baldwin</title>
		<link>http://blog.actusmr.com/hokey-or-brokey/comment-page-1/#comment-269</link>
		<dc:creator>Joen Baldwin</dc:creator>
		<pubDate>Wed, 10 Mar 2010 05:14:52 +0000</pubDate>
		<guid isPermaLink="false">http://actusmr.com/?p=325#comment-269</guid>
		<description>I want to thank you very much, not only for this post but also for your previous efforts. I found blog.actusmr.com to be greatly interesting. I will be coming back for more information.</description>
		<content:encoded><![CDATA[<p>I want to thank you very much, not only for this post but also for your previous efforts. I found blog.actusmr.com to be greatly interesting. I will be coming back for more information.</p>
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		<title>By: paulkirch</title>
		<link>http://blog.actusmr.com/hokey-or-brokey/comment-page-1/#comment-268</link>
		<dc:creator>paulkirch</dc:creator>
		<pubDate>Tue, 09 Mar 2010 16:32:59 +0000</pubDate>
		<guid isPermaLink="false">http://actusmr.com/?p=325#comment-268</guid>
		<description>Thank you.  I welcome any ideas you have.</description>
		<content:encoded><![CDATA[<p>Thank you.  I welcome any ideas you have.</p>
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		<title>By: pokerice</title>
		<link>http://blog.actusmr.com/hokey-or-brokey/comment-page-1/#comment-267</link>
		<dc:creator>pokerice</dc:creator>
		<pubDate>Tue, 09 Mar 2010 16:06:06 +0000</pubDate>
		<guid isPermaLink="false">http://actusmr.com/?p=325#comment-267</guid>
		<description>I  read this forum since 2 weeks and now i have decided to register to share with you my ideas. :)&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>I  read this forum since 2 weeks and now i have decided to register to share with you my ideas. <img src='http://www.actusmr.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: paulkirch</title>
		<link>http://blog.actusmr.com/hokey-or-brokey/comment-page-1/#comment-25</link>
		<dc:creator>paulkirch</dc:creator>
		<pubDate>Sat, 09 Jan 2010 21:26:05 +0000</pubDate>
		<guid isPermaLink="false">http://actusmr.com/?p=325#comment-25</guid>
		<description>Outstanding example Tom.  It&#039;s about doing the right thing and not the easy thing.  Thanks for sharing!</description>
		<content:encoded><![CDATA[<p>Outstanding example Tom.  It&#8217;s about doing the right thing and not the easy thing.  Thanks for sharing!</p>
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		<title>By: Tom</title>
		<link>http://blog.actusmr.com/hokey-or-brokey/comment-page-1/#comment-24</link>
		<dc:creator>Tom</dc:creator>
		<pubDate>Sat, 09 Jan 2010 02:50:18 +0000</pubDate>
		<guid isPermaLink="false">http://actusmr.com/?p=325#comment-24</guid>
		<description>Yes in fact I&#039;m reminded of a 21 hour long programming session while I was moving during the winter.  

This one project was using an older version of code I knew no one would remember well enough if there was another version of this next year.

So I decided to recode the whole thing from scratch, staying later than usual in order to get the project done.  

Instead of just copying the older code and trying to make the client&#039;s wishes happen with something no one else could maintain in the future I decided to go that extra mile for everyone and fix it before any trouble occurred.

I was thanked and rewarded by my peers and supervisors and the client loved the service even though they didn&#039;t reopen the project the next year.</description>
		<content:encoded><![CDATA[<p>Yes in fact I&#8217;m reminded of a 21 hour long programming session while I was moving during the winter.  </p>
<p>This one project was using an older version of code I knew no one would remember well enough if there was another version of this next year.</p>
<p>So I decided to recode the whole thing from scratch, staying later than usual in order to get the project done.  </p>
<p>Instead of just copying the older code and trying to make the client&#8217;s wishes happen with something no one else could maintain in the future I decided to go that extra mile for everyone and fix it before any trouble occurred.</p>
<p>I was thanked and rewarded by my peers and supervisors and the client loved the service even though they didn&#8217;t reopen the project the next year.</p>
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		<title>By: paulkirch</title>
		<link>http://blog.actusmr.com/hokey-or-brokey/comment-page-1/#comment-23</link>
		<dc:creator>paulkirch</dc:creator>
		<pubDate>Fri, 08 Jan 2010 20:08:58 +0000</pubDate>
		<guid isPermaLink="false">http://actusmr.com/?p=325#comment-23</guid>
		<description>Tom - any examples of how you&#039;ve gone that extra mile in your career?</description>
		<content:encoded><![CDATA[<p>Tom &#8211; any examples of how you&#8217;ve gone that extra mile in your career?</p>
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		<title>By: paulkirch</title>
		<link>http://blog.actusmr.com/hokey-or-brokey/comment-page-1/#comment-22</link>
		<dc:creator>paulkirch</dc:creator>
		<pubDate>Fri, 08 Jan 2010 20:02:31 +0000</pubDate>
		<guid isPermaLink="false">http://actusmr.com/?p=325#comment-22</guid>
		<description>Great response Tracy.  Thanks for the feedback.  Also, I couldn&#039;t agree more about Baltimore Research.  They really do understand.</description>
		<content:encoded><![CDATA[<p>Great response Tracy.  Thanks for the feedback.  Also, I couldn&#8217;t agree more about Baltimore Research.  They really do understand.</p>
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		<title>By: Tracy Sanders</title>
		<link>http://blog.actusmr.com/hokey-or-brokey/comment-page-1/#comment-21</link>
		<dc:creator>Tracy Sanders</dc:creator>
		<pubDate>Fri, 08 Jan 2010 19:58:41 +0000</pubDate>
		<guid isPermaLink="false">http://actusmr.com/?p=325#comment-21</guid>
		<description>Very interesting … being in sales for over 15 years I must chime in on this one.  I have to admit writing articles, responding to blogs, etc is a great idea, but it can’t to stop there.  As you said, you have to go that extra mile and that may sound hokey, but that is really what it’s about.  It boils down to becoming friends or friendly with your client.  Did you just read an interesting article.  I bet your clients would like it also, but don’t over burden them with loads of articles you have to send just the right amount.  Most importantly, you have to be there for them all the time and I do mean all the time.  If a client calls to get a bid and you do not offer that service don’t just say sorry.  Go out and do some research for your client, and respond or follow-up with a solution in a timely manner.  If you send your answer a week from now they may no longer need it and now you have wasted your time.  You may not benefit from this right away, but they will remember this when another need arises or better yet when they are asked by a colleague for a referral your name is on the top of their list.

It may be hokey to do some of these things, but with everything combined it all pays off in the end.

Lastly, Baltimore Research is one company I know that understands its’ clients and makes themselves stand out by sending those fantastic cards for just about every holiday imaginable.   It’s the little things that makes clients stand-up and take notice.</description>
		<content:encoded><![CDATA[<p>Very interesting … being in sales for over 15 years I must chime in on this one.  I have to admit writing articles, responding to blogs, etc is a great idea, but it can’t to stop there.  As you said, you have to go that extra mile and that may sound hokey, but that is really what it’s about.  It boils down to becoming friends or friendly with your client.  Did you just read an interesting article.  I bet your clients would like it also, but don’t over burden them with loads of articles you have to send just the right amount.  Most importantly, you have to be there for them all the time and I do mean all the time.  If a client calls to get a bid and you do not offer that service don’t just say sorry.  Go out and do some research for your client, and respond or follow-up with a solution in a timely manner.  If you send your answer a week from now they may no longer need it and now you have wasted your time.  You may not benefit from this right away, but they will remember this when another need arises or better yet when they are asked by a colleague for a referral your name is on the top of their list.</p>
<p>It may be hokey to do some of these things, but with everything combined it all pays off in the end.</p>
<p>Lastly, Baltimore Research is one company I know that understands its’ clients and makes themselves stand out by sending those fantastic cards for just about every holiday imaginable.   It’s the little things that makes clients stand-up and take notice.</p>
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		<title>By: Tom</title>
		<link>http://blog.actusmr.com/hokey-or-brokey/comment-page-1/#comment-20</link>
		<dc:creator>Tom</dc:creator>
		<pubDate>Fri, 08 Jan 2010 02:19:19 +0000</pubDate>
		<guid isPermaLink="false">http://actusmr.com/?p=325#comment-20</guid>
		<description>I agree, with the way business is there&#039;s always the flood of people or companies that put out a minor effort and yet expect maximized payoff.  When crunches occur in the market place a good portion of them get cast off.

This is what I like to call &quot;Lotto enthusiasm&quot;; granted there is nothing wrong with that at times, but if you really want that corner office or that big contract you can&#039;t just half-pass yourself.  This isn&#039;t the lottery where you can just put in a minor effort and expect a big payoff because that doesn&#039;t occur so much in reality.

Be bold, be daring, dare to be stupid if need be, but go out and attempt something you probably would have shrugged off in the first thought of it.</description>
		<content:encoded><![CDATA[<p>I agree, with the way business is there&#8217;s always the flood of people or companies that put out a minor effort and yet expect maximized payoff.  When crunches occur in the market place a good portion of them get cast off.</p>
<p>This is what I like to call &#8220;Lotto enthusiasm&#8221;; granted there is nothing wrong with that at times, but if you really want that corner office or that big contract you can&#8217;t just half-pass yourself.  This isn&#8217;t the lottery where you can just put in a minor effort and expect a big payoff because that doesn&#8217;t occur so much in reality.</p>
<p>Be bold, be daring, dare to be stupid if need be, but go out and attempt something you probably would have shrugged off in the first thought of it.</p>
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		<title>By: paulkirch</title>
		<link>http://blog.actusmr.com/hokey-or-brokey/comment-page-1/#comment-19</link>
		<dc:creator>paulkirch</dc:creator>
		<pubDate>Wed, 06 Jan 2010 17:11:38 +0000</pubDate>
		<guid isPermaLink="false">http://actusmr.com/?p=325#comment-19</guid>
		<description>Thank you Jay.  I know you go the extra mile, which has brought you some great success.  Others should follow that lead.</description>
		<content:encoded><![CDATA[<p>Thank you Jay.  I know you go the extra mile, which has brought you some great success.  Others should follow that lead.</p>
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